Privacy policy

1. Information We Collect

We collect and have collected in the past 12 months the following categories of personal information:

A. Information You Provide Directly

  • Contact Information: Name, email, phone number, billing and shipping address.

  • Account Information: Username, password, security questions, preferences, and account settings.

  • Order Information: Products purchased, payment confirmation, transaction history, returns, and exchanges.

  • Customer Support: Information you include in inquiries or communications.

B. Information Collected Automatically

  • Device and Usage Information: IP address, browser type, device ID, operating system, referring URLs, usage data, and interaction with the Site.

  • Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to personalize your experience, remember preferences, and analyze traffic.

More information about Shopify’s use of cookies is available at:
🔗 Shopify Cookie Policy

C. Information from Third Parties

We may collect personal information about you from:

  • Vendors & Service Providers (e.g., Shopify, payment processors, analytics providers).

  • Marketing & Advertising Partners.

  • Social Media Platforms if you interact via login widgets or integrations.

2. How We Use Your Personal Information

We may use your personal information for the following purposes:

  • To Provide and Manage the Services
    Including to process your payments, fulfill orders, manage your account, enable returns/exchanges, and deliver customer support.

  • Marketing and Advertising
    To send promotions, personalize your shopping experience, and show targeted ads on our site and others. You may opt out at any time.

  • Security and Fraud Prevention
    To detect and prevent fraud, unauthorized access, and other harmful activity.

  • Communications
    To respond to your requests, send notifications about your account or orders, and provide service updates.

  • Legal Compliance
    To comply with legal obligations, enforce terms, and protect our rights and those of our users.

3. How We Share Your Information

We may disclose your personal information to:

Category Examples of Recipients
Service Providers Shopify, payment processors, fulfillment partners, data analytics tools
Marketing Partners Email service providers, ad platforms
Affiliates Within our corporate group
Legal & Transactional In mergers, sales, bankruptcies, subpoenas, or to protect legal rights

We do not sell or share sensitive personal information, nor do we use it to infer characteristics about you without your consent.

4. Use of Shopify

PeniBlu LLC uses Shopify to power our online store. Shopify collects and processes personal data as part of providing their platform. You can learn more about their privacy practices here:
🔗 Shopify Privacy Policy
🔗 Shopify Consumer Privacy Portal

5. Cookies and Do Not Track

We use cookies to:

  • Power essential site functionality

  • Improve performance and user experience

  • Conduct analytics and personalize content

  • Support advertising

You may control cookies through your browser settings, but doing so may limit certain site features. Our Site is not currently designed to respond to “Do Not Track” signals.

More on Do Not Track: www.allaboutdnt.com

6. Third-Party Links

Our Services may contain links to external sites we do not operate or control. We are not responsible for their content or privacy practices. Please review third-party policies before sharing personal information.

7. Children’s Privacy

Our Services are not intended for children under the age of majority. We do not knowingly collect data from minors. If you are a parent or guardian and believe your child has submitted information to us, please contact us at:

📧 peniblu.btb@gmail.com

8. Security & Retention

While we use reasonable measures to protect your data, no system is completely secure. Avoid sending sensitive information via unsecure channels.

We retain personal information as needed to:

  • Maintain your account

  • Fulfill the Services

  • Comply with legal obligations

  • Resolve disputes and enforce policies

9. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access / Know the personal information we hold about you

  • Delete your personal data

  • Correct inaccuracies in your data

  • Port your data to another service

  • Restrict Processing in certain cases

  • Withdraw Consent where applicable

  • Opt-Out of marketing communications

  • Opt-Out of Sale/Sharing (where applicable by law)

You may exercise your rights via the links on our site or by contacting us at:
📧 peniblu.btb@gmail.com

We may need to verify your identity before processing your request. You may also designate an authorized agent to act on your behalf.

We will not discriminate against you for exercising your privacy rights.

10. Complaints & Appeals

If you have concerns or complaints regarding how we handle your personal information, please contact us. You may also have the right to appeal our decision or contact your local data protection authority, depending on your jurisdiction.

11. International Transfers

Your data may be stored and processed outside of your country of residence, including in countries with different data protection laws. Where required, we use appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)

  • UK equivalents

  • Or transfer to jurisdictions deemed adequate by regulators

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a new “Last Updated” date and, where legally required, we’ll notify you accordingly.

13. Contact Us

If you have any questions, concerns, or wish to exercise your privacy rights, you can reach us at:

📧 peniblu.btb@gmail.com